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Search: subject:"user generated content"
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Social Web
317
Social web
317
user-generated content
250
User-generated content
169
Internet marketing
157
Online-Marketing
155
Viral marketing
153
Virales Marketing
153
Consumer behaviour
140
Konsumentenverhalten
139
Customer integration
91
Kundenintegration
91
social media
59
Brand image
58
Markenimage
58
Brand management
55
Social media
54
Markenführung
53
Tourism
49
Online retailing
46
Online-Handel
46
Beziehungsmarketing
43
Relationship marketing
43
Tourismus
41
Holiday behaviour
37
Urlaubsverhalten
37
Web 2.0 technologies
37
Web 2.0-Technologien
37
user generated content
36
Electronic Commerce
35
E-commerce
34
Content Management
33
Content management
33
Data mining
33
Data Mining
32
User generated content
31
User Generated Content
30
Soziales Netzwerk
29
Digital platform
28
Digitale Plattform
28
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All
Undetermined
375
Free
126
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Article
505
Book / Working Paper
92
Other
3
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403
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403
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35
research-article
31
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25
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25
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20
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13
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12
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11
review
7
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5
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English
534
Undetermined
50
German
14
Polish
2
Author
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Slivko, Olga
18
Kummer, Michael E.
13
Kerkhof, Anna
10
Ghose, Anindya
7
Klimczuk, Andrzej
7
Hinnosaar, Marit
6
Hinnosaar, Toomas
6
Arnhold, Ulrike
5
Giorgidze, George
5
Girard, Yann
5
Halatchliyski, Iassen
5
Handke, Christian
5
Kwok, Linchi
5
Mattes, Anselm
5
Saam, Marianne
5
Saura, José Ramón
5
Tan, Yong
5
Tellis, Gerard J.
5
Xie, Karen L.
5
Dennhardt, Severin
4
Goldenberg, Jacob
4
Hu, Feng
4
Ipeirotis, Panagiotis G.
4
Kannan, P. K.
4
Münster, Johannes
4
Netzer, Oded
4
Seiler, Stephan
4
Tirunillai, Seshadri
4
Zhang, Michael
4
Aaltonen, Aleksi
3
Bilgihan, Anil
3
Bowen, John
3
Clement, Michel
3
Füller, Johann
3
Hautz, Julia
3
Hofstetter, Reto
3
Hong, Yili
3
Hutter, Katja
3
Kummer, Michael
3
Law, Chun Hung Roberts
3
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
NET Institute
3
Zentrum für Europäische Wirtschaftsforschung (ZEW)
3
Centre for Economic Performance, LSE
2
London School of Economics (LSE)
2
Fachbereich für Wirtschaftswissenschaften, Universität Paderborn
1
International Congress on Tourism and Information and Communications Technologies <14., 2023, Málaga>
1
International Telecommunications Society (ITS)
1
Universität Mannheim
1
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Information systems research : ISR
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Journal of marketing research
13
Tourism management : research, policies, practice
13
Journal of business research : JBR
12
ZEW Discussion Papers
11
Journal of marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of hospitality management
8
Journal of management information systems : JMIS
8
Journal of travel and tourism marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Marketing Science
8
International journal of contemporary hospitality management
7
Journal of electronic commerce research : JECR
7
Journal of hospitality marketing & management
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of Hospitality and Tourism Technology
6
ZEW discussion papers
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of hospitality and tourism insights
5
Journal of marketing communications
5
Journal of retailing and consumer services
5
MPRA Paper
5
Online Information Review
5
Technological forecasting & social change : an international journal
5
CESifo Working Paper
4
CESifo working papers
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the review of marketing communications
4
International journal of technology marketing : IJTMkt
4
Internet Policy Review
4
Journal of destination marketing & management
4
Journal of promotion management : innovations in planning and applied research
4
Journal of vacation marketing
4
The journal of product & brand management
4
Worldwide Hospitality and Tourism Themes
4
Business Horizons
3
Business horizons
3
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Source
All
ECONIS (ZBW)
450
RePEc
50
Other ZBW resources
45
EconStor
34
BASE
11
USB Cologne (EcoSocSci)
10
Showing
31
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of
600
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31
How do different types of
user-generated
content
attract travelers? : taking story and review on airbnb as the example
Li, Sihan
;
Li, Yongli
;
Liu, Chao
;
Fan, Ningyuan
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 371-387
Persistent link: https://www.econbiz.de/10014582242
Saved in:
32
Words meet photos : when and why photos increase review helpfulness
Ceylan, Gizem
;
Diehl, Kristin
;
Proserpio, Davide
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 5-26
Persistent link: https://www.econbiz.de/10014584149
Saved in:
33
The impact of online Q&As on product sales : the case of Amazon Answer
Warut Khern-Am-Nuai
;
Ghasemkhani, Hossein
;
Qiao, Dandan
; …
- In:
Information systems research : ISR
35
(
2024
)
2
,
pp. 747-765
Persistent link: https://www.econbiz.de/10014635034
Saved in:
34
Tourism and ICTs: Advances in Data Science, Artificial Intelligence and Sustainability : Proceedings of the TURITEC 2023 Conference, October 19-20, 2023, Málaga, Spain
Guevara Plaza, Antonio J.
(
ed.
);
Cerezo Medina, Alfonso
(
ed.
)
-
International Congress on Tourism and Information and …
-
2024
Data science: digitalization, mobility and
user-generated
content
(UGC) -- Artificial intelligence and tourism …
Persistent link: https://www.econbiz.de/10014558566
Saved in:
35
New insights into hotel customer's revisiting intentions, based on big data
Marandi, Aliakbar
;
Tasavori, Misagh
;
Najmi, Manoochehr
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 292-311
Persistent link: https://www.econbiz.de/10014483426
Saved in:
36
Data mining to reposition a religious tourist destination in COVID-19
Vila-Lopez, Natalia
;
Küster, Inés
- In:
International journal of contemporary hospitality management
36
(
2024
)
2
,
pp. 457-477
Persistent link: https://www.econbiz.de/10014483528
Saved in:
37
Combination of streamers' product description and viewers' comments : moderating effect of streamer–viewer relationship strength
Peng, Yuhong
;
Ding, Jianwei
;
Zhang, Yueyan
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 190-210
Persistent link: https://www.econbiz.de/10014469248
Saved in:
38
Comment on "Frontiers: the interplay of
user-generated
content
, content industry revenues, and platform regulation: quasi-experimental evidence from YouTube"
Tushnet, Rebecca
- In:
Marketing science
43
(
2024
)
1
,
pp. 13-15
Persistent link: https://www.econbiz.de/10014470079
Saved in:
39
Rejoinder on "Frontiers: the interplay of
user-generated
content
, content industry revenues, and platform regulation: quasi-experimental evidence from YouTube"
Wlömert, Nils
;
Papies, Dominik
;
Clement, Michel
; …
- In:
Marketing science
43
(
2024
)
1
,
pp. 16-19
Persistent link: https://www.econbiz.de/10014470080
Saved in:
40
The effect of online company responses on app review quality
Su, Qiuli
;
Namin, Aidin
;
Ketron, Seth
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10014471248
Saved in:
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