Visser, Karmi; Swart, Gerbus; Pretorius, Joggie; … - In: Cogent economics & finance 10 (2022) 1, pp. 1-21
’s utilisation of the limits set by the strategy. This points towards a need to determine the extent to which a limit can be … increased before a customer’s utilisation will decline beyond the point of being profitable. This paper sets out to define a … Customer Comfort Limit Utilisation (CCLU) measure that can be used to gauge a customer’s level of comfort (in terms of limit …