Malhotra, Naresh K.; Lee, Olivia F.; Uslay, Can - In: International Journal of Quality & Reliability Management 29 (2012) 6, pp. 607-625
quality orientation, and their linkages to two emerging key outcomes: mindful consumption and value co‐creation. Design … nomological network among market and quality orientations, mindful marketing, mindful consumption and value co‐creation. In total … orientation has a direct influence on mindful marketing, which in turn influences two outcomes: mindful consumption and value co‐creation …