service provider profitability and value facilitation, i.e., the capability to build up resources in advance of future … customer engagements. The authors' results indicate a positive relationship between cloud service profitability and value … facilitation, which gives valuable insights for both researcher and practitioners and how to design cloud service offerings. …

Purpose – The purpose of this paper is to present a framework for examining the outcome of value facilitation as the … added value of service provision. Design/methodology/approach – Value facilitation is conceptualized as enabling, enhancing … between value facilitation and ACLV. The margin multiple level and corresponding propensity to stay scores are found to be …

-being. The training process is examined for value propositions and value facilitation from the production phase of value creation …