The study of venture idea characteristics and the contextual fit between venture ideas and individuals are key research … focused on the early stages of the venturing process, this study primarily focuses its attention on examining how venture idea … venture idea attractiveness based on novelty, relatedness and potential financial gains. This helped to estimate utility …

called - and their contextual fit are key research goals in entrepreneurship (Davidsson, 2004). We define venture idea as … the product or service which he/she sells'' for the purpose of this study. When realized the venture idea becomes a … of venture idea either to a firm or to a market. However Schumpeter's (1934) discusses five different types of newness …