The research conducted to study the impact of customers’ perceptions of corporate social marketing (CSM) on the multidimensions of brand equity in the case of dairy products in Vietnam. Research data was collected, through direct interviews, from 780 valid questionnaires responsed by customers...

Dairycalf welfare is receiving increasing public attention. To ensure optimal practices, farmers need to engage and be mindful of unethical behavior. However, avoiding information on animal welfare is common and often driven by willful ignorance. We conduct an exploratory analysis on survey data...

The investigation into the employment-generating capacity of industries has captured the interest of numerous scholars on a global scale. However, there is a paucity of literature on the impact of the capacity underutilization of dairy processing plants (DPPs) on employment multipliers. This...