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Search: subject:"vertical expansion"
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Consumer preferences
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Customer response to premium brand vertical extension
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Maritime economics & logistics : a quarterly scientific journal committed to the advancement of maritime economics as a distinct and well defined branch of both applied economics and international business
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Consumer preferences and reactions to brand expansion
Vuković, Dijana
;
Kerum, Fani
;
Žukina, Miroslava
- In:
Naše gospodarstvo : NG
70
(
2024
)
2
,
pp. 47-62
or product lines. Any
vertical
expansion
, whether to a higher or lower level, comes after a price shift and a product …
Persistent link: https://www.econbiz.de/10014636019
Saved in:
2
Consumer preferences and reactions to brand expansion
Vuković, Dijana
;
Kerum, Fani
;
Žukina, Miroslava
- In:
Naše gospodarstvo / Our Economy
70
(
2024
)
2
,
pp. 47-62
or product lines. Any
vertical
expansion
, whether to a higher or lower level, comes after a price shift and a product …
Persistent link: https://www.econbiz.de/10015062305
Saved in:
3
Make, buy, or ally? : a configurational approach to governance choices in
vertical
expansion
Lai, Jingyi
;
Chen, Yongqiang
;
Chen, Yuting
;
Fu, Yongcheng
- In:
Strategic change
32
(
2023
)
4/5
,
pp. 139-151
Persistent link: https://www.econbiz.de/10014368614
Saved in:
4
Container terminal layout design : transition and future
Gharehgozli, Amir Hossein
;
Zaerpour, Nima
;
Koster, René de
- In:
Maritime economics & logistics : a quarterly scientific …
22
(
2020
)
4
,
pp. 610-639
Persistent link: https://www.econbiz.de/10012501406
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