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Search: subject:"virtual community"
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Subject
All
Social Web
20,277
Social web
20,277
Online-Marketing
5,706
Internet marketing
5,653
Consumer behaviour
4,573
Konsumentenverhalten
4,573
Soziales Netzwerk
2,324
Social network
2,223
Viral marketing
2,172
Virales Marketing
2,171
Beziehungsmarketing
1,987
Relationship marketing
1,987
Electronic Commerce
1,790
Markenführung
1,755
Brand management
1,754
E-commerce
1,741
Social media
1,708
social media
1,643
Online retailing
1,404
Online-Handel
1,404
Digitalisierung
1,403
Digitization
1,379
Internet
1,289
Markenimage
979
Brand image
973
Web 2.0 technologies
931
Web 2.0-Technologien
929
Digital platform
858
Digitale Plattform
855
Customer integration
840
Kundenintegration
840
Öffentlichkeitsarbeit
794
Public relations
779
Wissensmanagement
744
Knowledge management
736
Deutschland
697
Germany
684
Marketingmanagement
658
Marketing management
653
Social relations
649
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Online availability
All
Undetermined
8,633
Free
4,490
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Article
14,606
Book / Working Paper
5,707
Journal
6
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All
Article in journal
11,721
Aufsatz in Zeitschrift
11,721
Aufsatz im Buch
2,880
Book section
2,880
Graue Literatur
1,110
Non-commercial literature
1,110
Arbeitspapier
841
Working Paper
841
Hochschulschrift
423
Collection of articles of several authors
415
Sammelwerk
415
Case study
339
Fallstudie
339
Aufsatzsammlung
299
Thesis
229
Conference paper
174
Konferenzbeitrag
174
Ratgeber
119
Guidebook
108
Konferenzschrift
98
Collection of articles written by one author
50
Sammlung
50
Conference proceedings
48
Lehrbuch
43
Textbook
30
Handbook
24
Handbuch
24
Glossar enthalten
18
Glossary included
18
research-article
16
Amtsdruckschrift
12
Forschungsbericht
12
Government document
12
Interview
10
Reprint
9
Mehrbändiges Werk
7
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7
Systematic review
7
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7
Amtliche Publikation
5
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English
18,350
German
1,939
French
24
Undetermined
16
Polish
12
Spanish
8
Italian
3
Portuguese
3
Russian
2
Bosnian
1
Lithuanian
1
Swedish
1
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Author
All
Kuchler, Theresa
35
Stroebel, Johannes
35
Qiu, Liangfei
31
Dwivedi, Yogesh Kumar
30
Bailey, Michael
29
Füller, Johann
29
Whinston, Andrew B.
28
Hajli, Nick
26
Law, Chun Hung Roberts
24
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Martínez-López, Francisco J.
22
Ozuem, Wilson
22
Filieri, Raffaele
21
Petrova, Maria
20
Sabatini, Fabio
20
Flavián Blanco, Carlos
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Allcott, Hunt
18
Gu, Bin
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Agnihotri, Raj
17
Enikolopov, Ruben
17
Krcmar, Helmut
17
Ruyter, Ko de
17
Vrontis, Demetris
17
Walsh, Gianfranco
17
Wirtz, Bernd W.
17
Hinz, Oliver
16
Laurell, Christofer
16
Stieglitz, Stefan
16
Xie, Tian
16
Asongu, Simplice
15
Bigné Alcañiz, J. Enrique
15
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Institution
All
IGI Global
108
Springer Fachmedien Wiesbaden
71
National Bureau of Economic Research
49
Books on Demand GmbH <Norderstedt>
9
Nomos Verlagsgesellschaft
9
World Bank Group
9
American Marketing Association
8
Edward Elgar Publishing
7
Friedrich-Schiller-Universität Jena
7
OECD
7
Springer-Verlag GmbH
7
World Bank
7
Springer Gabler <Firma>
6
Verlag Dr. Kovač
6
Information Resources Management Association
5
Technische Universität Dresden
5
epubli GmbH
5
Springer International Publishing
4
Universität Mannheim
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Chartered Institute of Public Relations
3
De Gruyter Oldenbourg
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
FinanzBuch Verlag
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
3
International Telecommunications Society
3
MITP Verlags-GmbH & Co. KG
3
Organisation for Economic Co-operation and Development
3
Peter Lang GmbH
3
Steria Mummert Consulting AG
3
Weltbank
3
Westfälische Wilhelms-Universität Münster
3
Wiley-VCH
3
BITKOM Servicegesellschaft
2
Bund-Verlag
2
Bundesverband Digitale Wirtschaft
2
Dgroup
2
Droemer Verlag
2
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Published in...
All
Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
Information systems research : ISR
148
International journal of internet marketing and advertising : IJIMA
145
SpringerLink / Bücher
136
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of advertising : the review of marketing communications
86
Psychology & marketing
85
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Springer eBook Collection
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
69
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Journal of advertising research
56
Journal of organizational computing and electronic commerce
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
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Source
All
ECONIS (ZBW)
20,279
Other ZBW resources
20
RePEc
16
BASE
2
EconStor
1
USB Cologne (EcoSocSci)
1
Showing
20,001
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20,010
of
20,319
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20001
Web 2.0-Plattformen für das Marketing nutzen
Wiedmann, Rainer
-
2007
Persistent link: https://www.econbiz.de/10003552017
Saved in:
20002
Social Commerce
Nitsche, Martin
-
2007
Persistent link: https://www.econbiz.de/10003552019
Saved in:
20003
Networking-Plattformen richtig nutzen
Lutz, Andreas
-
2007
Persistent link: https://www.econbiz.de/10003552029
Saved in:
20004
"Innovation wird zu einer offenen und kollektiven Anstrengung"
Tapscott, Don
;
Williams, Anthony D.
- In:
GDI-Impuls : Wissensmagazin für Wirtschaft, …
25
(
2007
)
3
,
pp. 66-72
Persistent link: https://www.econbiz.de/10003552109
Saved in:
20005
"Open Innovation ist auf dem Weg zu einem Marken-Muss"
Willhardt, Rahel
- In:
GDI-Impuls : Wissensmagazin für Wirtschaft, …
25
(
2007
)
3
,
pp. 74-81
Persistent link: https://www.econbiz.de/10003552110
Saved in:
20006
New technologies in the formation of personal and public relations : social capital and social media
Hazleton, Vincent
;
Harrison-Rexrode, Jill
;
Kennan, …
- In:
New media and public relations
,
(pp. 91-105)
.
2007
Persistent link: https://www.econbiz.de/10003552627
Saved in:
20007
The untamed blog : public relations asset or liability?
Long, Kathleen M.
;
Galarneau, Peter W.
;
Carlson, Jeffrey R.
- In:
New media and public relations
,
(pp. 107-119)
.
2007
Persistent link: https://www.econbiz.de/10003553360
Saved in:
20008
The Wiki factor : a study of reputation management
DiStaso, Marcia Watson
;
Messner, Marcus
;
Stacks, Don W.
- In:
New media and public relations
,
(pp. 121-133)
.
2007
Persistent link: https://www.econbiz.de/10003553365
Saved in:
20009
Second Life : Banken in der virtuellen Welt
Lange, Edgar
- In:
Die Bank
(
2007
)
11
,
pp. 64-69
Persistent link: https://www.econbiz.de/10003554454
Saved in:
20010
Web 2.0 : Anwendungspotenziale einer neuen Internet-Technik
Müller, Peter E.
;
Müller, Steffen A.
- In:
REFA-Nachrichten : für industrial engineering
60
(
2007
)
5
,
pp. 4-15
Persistent link: https://www.econbiz.de/10003559643
Saved in:
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