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Search: subject:"virtual community"
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Subject
All
Social Web
20,532
Social web
20,532
Online-Marketing
5,830
Internet marketing
5,776
Consumer behaviour
4,699
Konsumentenverhalten
4,699
Soziales Netzwerk
2,351
Social network
2,250
Viral marketing
2,193
Virales Marketing
2,192
Beziehungsmarketing
2,033
Relationship marketing
2,033
Electronic Commerce
1,822
Markenführung
1,781
Brand management
1,780
E-commerce
1,773
Social media
1,734
social media
1,689
Online retailing
1,449
Online-Handel
1,449
Digitalisierung
1,409
Digitization
1,384
Internet
1,299
Markenimage
997
Brand image
991
Web 2.0 technologies
939
Web 2.0-Technologien
937
Digital platform
876
Digitale Plattform
873
Customer integration
860
Kundenintegration
860
Öffentlichkeitsarbeit
800
Public relations
785
Wissensmanagement
751
Knowledge management
743
Deutschland
698
Germany
685
Marketingmanagement
685
Marketing management
680
Social relations
657
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Online availability
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Undetermined
8,837
Free
4,550
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Article
14,845
Book / Working Paper
5,723
Journal
6
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Article in journal
11,934
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11,934
Aufsatz im Buch
2,896
Book section
2,896
Graue Literatur
1,123
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1,123
Arbeitspapier
853
Working Paper
853
Hochschulschrift
425
Collection of articles of several authors
415
Sammelwerk
415
Case study
339
Fallstudie
339
Aufsatzsammlung
301
Thesis
229
Conference paper
181
Konferenzbeitrag
181
Ratgeber
119
Guidebook
108
Konferenzschrift
99
Collection of articles written by one author
50
Sammlung
50
Conference proceedings
48
Lehrbuch
43
Textbook
30
Handbook
24
Handbuch
24
Glossar enthalten
18
Glossary included
18
research-article
16
Amtsdruckschrift
12
Forschungsbericht
12
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12
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10
Reprint
9
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7
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7
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7
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7
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5
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English
18,604
German
1,940
French
24
Undetermined
16
Polish
12
Spanish
8
Italian
3
Portuguese
3
Russian
2
Bosnian
1
Lithuanian
1
Swedish
1
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Author
All
Kuchler, Theresa
35
Stroebel, Johannes
35
Qiu, Liangfei
31
Dwivedi, Yogesh Kumar
30
Bailey, Michael
29
Füller, Johann
29
Whinston, Andrew B.
28
Hajli, Nick
26
Law, Chun Hung Roberts
24
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Martínez-López, Francisco J.
22
Ozuem, Wilson
22
Filieri, Raffaele
21
Petrova, Maria
20
Sabatini, Fabio
20
Flavián Blanco, Carlos
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Allcott, Hunt
18
Gu, Bin
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Vrontis, Demetris
18
Agnihotri, Raj
17
Enikolopov, Ruben
17
Krcmar, Helmut
17
Ruyter, Ko de
17
Walsh, Gianfranco
17
Asongu, Simplice
16
Hinz, Oliver
16
Hollebeek, Linda D.
16
Laurell, Christofer
16
Skiera, Bernd
16
Stieglitz, Stefan
16
Wirtz, Bernd W.
16
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Institution
All
IGI Global
108
Springer Fachmedien Wiesbaden
71
National Bureau of Economic Research
50
Books on Demand GmbH <Norderstedt>
9
Nomos Verlagsgesellschaft
9
World Bank Group
9
American Marketing Association
8
Friedrich-Schiller-Universität Jena
7
OECD
7
Springer-Verlag GmbH
7
World Bank
7
Edward Elgar Publishing
6
Springer Gabler <Firma>
6
Verlag Dr. Kovač
6
Information Resources Management Association
5
Technische Universität Dresden
5
epubli GmbH
5
Springer International Publishing
4
Universität Mannheim
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Chartered Institute of Public Relations
3
De Gruyter Oldenbourg
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
FinanzBuch Verlag
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
3
International Telecommunications Society
3
MITP Verlags-GmbH & Co. KG
3
Organisation for Economic Co-operation and Development
3
Peter Lang GmbH
3
Steria Mummert Consulting AG
3
Weltbank
3
Westfälische Wilhelms-Universität Münster
3
Wiley-VCH
3
BITKOM Servicegesellschaft
2
Bund-Verlag
2
Bundesverband Digitale Wirtschaft
2
Dgroup
2
Droemer Verlag
2
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Published in...
All
Journal of business research : JBR
452
Technological forecasting & social change : an international journal
240
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
158
Information systems research : ISR
148
SpringerLink / Bücher
138
Journal of management information systems : JMIS
124
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Tourism management : research, policies, practice
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of business information systems : IJBIS
90
International journal of advertising : the review of marketing communications
87
Psychology & marketing
85
Electronic commerce research
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Springer eBook Collection
80
Management information systems : mis quarterly
77
International journal of networking and virtual organisations : IJNVO
76
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
71
International journal of electronic marketing and retailing : IJEMR
68
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
International journal of technology marketing : IJTMkt
63
Journal of marketing
63
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
CESifo working papers
56
Journal of advertising research
56
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Source
All
ECONIS (ZBW)
20,534
Other ZBW resources
20
RePEc
16
BASE
2
EconStor
1
USB Cologne (EcoSocSci)
1
Showing
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20081
Staatsmonopole für Spiel und Wette, staatliche Beihilfen, Web 2.0 : Referate des Achten Wiener Globalisierungs-Symposiums, 31. Mai und 1. Juni 2007
Baudenbacher, Carl
(
contributor
);
Busek, Erhard
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10009716891
Saved in:
20082
E-Union: Gewerkschaften im Netz : Stand und Perspektiven gewerkschaftlicher E-Activity
Schröder, Lothar
(
ed.
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10014010533
Saved in:
20083
Unternehmen in Second Life : wie Sie virtuelle Welten für Ihr reales Geschäft nutzen können
Gierke, Christiane
;
Müller, Ralph
-
2008
Persistent link: https://www.econbiz.de/10003597444
Saved in:
20084
Unternehmenserfolg 2.0 : welche Geschäftsmodelle im Internet wirklich funktionieren
Lamprecht, Stephan
-
2008
-
1. Aufl
Persistent link: https://www.econbiz.de/10003597491
Saved in:
20085
Kommunikation im Web 2.0
Huber, Melanie
-
2008
Persistent link: https://www.econbiz.de/10003603542
Saved in:
20086
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
Kaul, Helge
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003603546
Saved in:
20087
Web 2.0 in der Unternehmenspraxis : Grundlagen, Fallstudien und Trends zum Einsatz von Social Software
Back, Andrea
(
ed.
);
Gronau, Norbert
(
ed.
); …
-
2008
Persistent link: https://www.econbiz.de/10003608374
Saved in:
20088
Online-Communitys im Web 2.0 : so funktionieren im Mitmachnetz Aufbau, Betrieb und Vermarktung
Godau, Miriam
;
Ripanti, Marco
-
2008
Persistent link: https://www.econbiz.de/10003652596
Saved in:
20089
Körero : an integrated community-based platform for collaboration
Kolbitsch, Josef
- In:
Knowledge management : innovation, technology and …
,
(pp. 1-13)
.
2007
Persistent link: https://www.econbiz.de/10003713435
Saved in:
20090
Browsing and visualization of semantic web content : from web to the desktop
Khusro, Shah
;
Andjonshoaa, Amin
;
Tjoa, A Min
- In:
Knowledge management : innovation, technology and …
,
(pp. 27-36)
.
2007
Persistent link: https://www.econbiz.de/10003713449
Saved in:
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