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Search: subject:"virtual influencer marketing"
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ECONIS (ZBW)
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Investigating the effectiveness of virtual influencers in prosocial marketing
Igarashi, Reika
;
Bhoumik, Kshitij
;
Thompson, Jamie
- In:
Psychology & marketing
41
(
2024
)
9
,
pp. 2121-2135
Persistent link: https://www.econbiz.de/10015075167
Saved in:
2
Virtual influencers and pro-environmental causes : the roles of message warmth and trust in experts
Gerrath, Maximilian H. E. E.
;
Olya, Hossein
;
Shah, Zahra
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549584
Saved in:
3
Factors of
virtual
influencer
marketing
influencing Generation Y consumers' purchase intention in Malaysia
Yoong Ruey Yap
;
Nurlida Ismail
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 437-458
Persistent link: https://www.econbiz.de/10014318238
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