An Internet retailer?s (e-tailer?s) outstanding virtual location enhances the probability of being noticed by potential … customers. The notion of a virtual location for e-tailers refers to the analogy to the physical location. In the empirical … for the virtual location. The results suggest that it is optimal for e-tailers to complement a high search engine rank …

An Internet retailer?s (e-tailer?s) outstanding virtual location enhances the probability of being noticed by potential … customers. The notion of a virtual location for e-tailers refers to the analogy to the physical location. In the empirical … for the virtual location. The results suggest that it is optimal for e-tailers to complement a high search engine rank …

This paper analyses market efficiency and the role of the virtual location in digital markets using a data set … online retailer and product characteristics. The data allow to implement and test the concept of virtual location. The … online shop?s virtual location influences its prices and that differences in prices are partially driven by differentiation …

This paper analyses market efficiency and the role of the virtual location in digital markets using a data set … online retailer and product characteristics. The data allow to implement and test the concept of virtual location. The … online shop?s virtual location influences its prices and that differences in prices are partially driven by differentiation …