Kusumawati, Andriani; Rahayu, Karisma Sri; Putra, … - In: Cogent Business & Management 9 (2022) 1, pp. 1-12
behavioral interest and to prove the impact of intention to visit on the decision to visit. This research is explanatory research … results show that city image has the most dominant influence on intention to visit and then to visit. Therefore, city branding … must be appropriately implemented to increase intention and visit to form a positive city image. Intention to visit has …