Wang, Tz-Li; Tran, Phuong Thi Kim; Tran, Vinh Trung - In: Tourism Review 72 (2017) 4, pp. 392-410
Purpose This paper aims to examine the effects of gender and visit frequency as moderating variables on the … among destination perceived quality, tourist satisfaction, visit frequency and WOM. One important thing to consider is … whether gender and visit frequency impact on the relationships among these factors. In addition, this study was able to …