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Search: subject:"visual marketing"
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visual marketing
10
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Visualisierung
5
Visualization
5
Product design
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Produktgestaltung
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Perception
3
Social Web
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social media
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2
Lernen
2
Marketing
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Olive oil market
2
Trade marketing
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Visual marketing
2
aesthetics
2
big data
2
brand image
2
brand perceptions
2
deep learning
2
machine learning
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shape
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transfer learning
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Ästhetik
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English
13
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Baselice, Antonio
2
Diotallevi, Francesco
2
Dzyabura, Daria
2
Jiang, Yuwei
2
Liu, Liu
2
Marchini, Andrea
2
Mizik, Natalie
2
Paffarini, Chiara
2
Stasi, Antonio
2
Zheng, Wanyi
2
Chang, Chun-Tuan
1
Chattopadhyay, Amitava
1
Chu, Xing-Yu
1
Galli, Maria
1
Gorn, Gerald J.
1
Han, Youngjee
1
Jardim, William Carvalho
1
Jeong, Eunmi
1
Jia, He
1
Jia, Jayson S.
1
Kwon, Mijin
1
Ladeira, Wagner Junior
1
Lee, Angela Y.
1
Li, Yiyi
1
Miloevič, Miroslav
1
Nardi, Vinicius Antonio Machado
1
Petrov, Sonja
1
Santini, Fernando de Oliveira
1
Song, Jiaqi
1
Wan, Echo Wen
1
Xie, Ying
1
Xu, Fei
1
Yin, Yunlu
1
Zubac, Vesna
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Journal of marketing research
2
Psychology & marketing
2
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
NES working paper series : working paper
1
Qualitative Market Research: An International Journal
1
Qualitative market research : an international journal
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ECONIS (ZBW)
12
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1
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Stars versus bars : how the aesthetics of product ratings "shape" product preference
Jia, He
;
Wan, Echo Wen
;
Zheng, Wanyi
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
1
,
pp. 142-166
Persistent link: https://www.econbiz.de/10014314346
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2
The social side of color : how social exclusion influences preferences for color combination
Kwon, Mijin
;
Jeong, Eunmi
;
Han, Youngjee
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1649-1667
Persistent link: https://www.econbiz.de/10014555649
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3
The colorful company : effects of brand logo colorfulness on consumer judgments
Song, Jiaqi
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1610-1620
Persistent link: https://www.econbiz.de/10013280176
Saved in:
4
Visual listening in: extracting brand image portrayed on social media
Liu, Liu
;
Dzyabura, Daria
;
Mizik, Natalie
-
2019
Persistent link: https://www.econbiz.de/10012494099
Saved in:
5
The effect of slow motion video on consumer inference
Yin, Yunlu
;
Jia, Jayson S.
;
Zheng, Wanyi
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 1007-1024
Persistent link: https://www.econbiz.de/10012662083
Saved in:
6
Values created from far and near : influence of spatial distance on brand evaluation
Chu, Xing-Yu
;
Chang, Chun-Tuan
;
Lee, Angela Y.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 162-175
Persistent link: https://www.econbiz.de/10012662149
Saved in:
7
Visual listening in : extracting brand image portrayed on social media
Liu, Liu
;
Dzyabura, Daria
;
Mizik, Natalie
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 669-686
Persistent link: https://www.econbiz.de/10012294596
Saved in:
8
Is a picture worth a thousand words? : an empirical study of image content and social media engagement
Li, Yiyi
;
Xie, Ying
- In:
Journal of marketing research
57
(
2020
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012177854
Saved in:
9
Factors influencing visual attention : a meta-analysis
Ladeira, Wagner Junior
;
Nardi, Vinicius Antonio Machado
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1710-1740
Persistent link: https://www.econbiz.de/10012178658
Saved in:
10
Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei
;
Gorn, Gerald J.
;
Galli, Maria
; …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
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