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International journal of advertising : the review of marketing communications
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Urgent topics for advertising research : addressing critical gaps in the literature
Huh, Jisu
;
Xu, Hao
;
Abdollahi, Maral
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 247-260
Persistent link: https://www.econbiz.de/10014233952
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The value-translation model of consumer activism : how consumer
watchdog
organizations
change markets
Nøjgaard, Mikkel
- In:
Journal of consumer research : JCR ; an …
49
(
2023
)
6
,
pp. 967-986
Persistent link: https://www.econbiz.de/10014314319
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