King, Ellena S.; Johnson, Trent E.; Bastian, Susan E.P.; … - In: International Journal of Wine Business Research 24 (2012) 1, pp. 33-46
different liking for white wine styles, and to relate reported liking to wine knowledge and demographic differences. Design …/methodology/approach – A group of 150 regular white wine drinking consumers from the Adelaide metropolitan area responded to a wine habits and … attitudes questionnaire. Consumers were segmented based on self‐reported liking of white wine styles, with three distinct …