Ray Chaudhury, Sarita; A. Albinsson, Pia; David Shows, … - In: International Journal of Wine Business Research 26 (2014) 4, pp. 259-278
business practices of small-scale winemakers in a challenging small wine region in the USA. Design/methodology/approach – In … Mexico winemakers. Findings – This article describes winemakers’ entrepreneurial marketing efforts. We find that survival …