Stofkova, Katarina Repkova; Laitkep, Dominik; Stofkova, … - In: Journal of Risk and Financial Management 15 (2022) 2, pp. 1-13
Consumers shop to meet their needs. When buying, they always compare and evaluate the available alternatives to the goods. The purchasing process involves various factors. These factors can also be described as attributes that can affect consumers during the purchasing process. Identifying...