Manyanga, Wilbert; Makanyeza, Charles; Muranda, Zororo - In: Cogent Business & Management 9 (2022) 1, pp. 1-20
Customer experience, satisfaction and word-of-mouth intention contribute a crucial part in enhancing customer loyalty … cross-sectional survey in Harare, Zimbabwe. Customer experience, satisfaction and word-of-mouth intention were found to have … existing body of services marketing literature. Banks are advised to consider customer experience, satisfaction, word-of-mouth …