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Search: subject_exact:"Customer orientation"
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Relationship marketing
25,131
Beziehungsmarketing
25,111
Consumer behaviour
8,745
Konsumentenverhalten
8,739
Customer satisfaction
5,335
Kundenzufriedenheit
5,310
Service quality
3,856
Dienstleistungsqualität
3,847
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2,534
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2,532
Deutschland
2,228
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2,218
Theory
2,207
Theorie
2,205
Lieferantenmanagement
2,153
Supplier relationship management
2,153
Social Web
1,993
Social web
1,993
Brand image
1,857
Markenimage
1,857
Marketingmanagement
1,847
Marketing management
1,832
Electronic Commerce
1,657
E-commerce
1,608
Online-Marketing
1,539
Internet marketing
1,525
Kundenwert
1,462
Customer value
1,438
Customer integration
1,427
Kundenintegration
1,427
Vertrauen
1,346
Confidence
1,343
Einzelhandel
1,321
Retail trade
1,312
Brand
1,257
Markenartikel
1,241
Online retailing
1,205
Online-Handel
1,205
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1,122
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1,115
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Bruhn, Manfred
113
Homburg, Christian
108
Kumar, V.
79
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
51
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Mattila, Anna S.
38
Gil Saura, Irene
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Thaichon, Park
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Prentice, Catherine
31
Svensson, Göran
31
Neslin, Scott A.
30
Reichwald, Ralf
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Sheth, Jagdish N.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Matzler, Kurt
28
Eggert, Andreas
27
Grewal, Dhruv
27
Grönroos, Christian
27
Walsh, Gianfranco
27
Kleinaltenkamp, Michael
26
Quach, Sara
26
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Springer Fachmedien Wiesbaden
60
IGI Global
17
American Marketing Association
10
National Bureau of Economic Research
10
Books on Demand GmbH <Norderstedt>
8
Verlag Dr. Kovač
7
Fördergesellschaft Marketing an der Universität Augsburg
6
Harvard Graduate School of Business Administration
6
Haufe-Lexware GmbH & Co. KG
6
Universität St. Gallen
6
AMACOM
5
Information Resources Management Association
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Springer-Verlag GmbH
5
Universität Mannheim
5
Verlag Franz Vahlen
5
Edward Elgar Publishing
4
Erich-Schmidt-Verlag <Berlin>
4
Fachhochschule Reutlingen / European School of Business
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Technische Universität Dresden
4
Wiley-VCH
4
Erasmus Research Institute of Management
3
Eric Cuvillier <Firma>
3
Friedrich-Schiller-Universität Jena
3
Institut für Marktorientierte Unternehmensführung Mannheim
3
Logos Verlag Berlin
3
Nomos Verlagsgesellschaft
3
RWTH Aachen
3
Shaker Verlag
3
Svenska Handelshögskolan <Helsinki>
3
Thüringen / Landesregierung
3
USA / General Accounting Office
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
W. Kohlhammer GmbH
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Arbeitsmarktservice Österreich
2
Bundesverband des Deutschen Textil-Einzelhandels
2
Bundesvereinigung Logistik
2
De Gruyter Oldenbourg
2
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Journal of business research : JBR
648
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
281
SpringerLink / Bücher
256
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
187
Journal of the Academy of Marketing Science
171
Journal of strategic marketing
169
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
112
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
104
Cogent business & management
102
Gabler Edition Wissenschaft
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
77
The international review of retail, distribution and consumer research
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
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ECONIS (ZBW)
25,131
Other ZBW resources
308
RePEc
66
EconStor
19
BASE
9
Showing
2,321
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2321
Utilising artificial intelligence to investigate the relevance of customer benefits
Braumandl, Adrian
;
Ponnraj, Alex
;
Brückel, Julian
; …
- In:
International journal of innovation management : IJIM
27
(
2023
)
5
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014500604
Saved in:
2322
Managing the co-creation process : when the cake does not rise
Dion-Poulin, Alexandra
;
Veilleux, Sophie
;
Perreault, …
- In:
International journal of innovation management : IJIM
27
(
2023
)
5
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014500607
Saved in:
2323
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
2324
Transferring in-store experience to online : An omnichannel strategy for DIY customers' enhanced brand resonance and co-creative actions
Suh, Taewon
;
Moradi, Masoud
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014434840
Saved in:
2325
Customer concentration and financing constraints
Ni, Jian
;
Cao, Xiyang
;
Zhou, Wei
;
Li, Jiali
- In:
The journal of corporate finance : contracting, …
82
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434939
Saved in:
2326
A general purpose exact solution method for mixed integer concave minimization problems
Sinha, Ankur
;
Das, Arka
;
Anand, Guneshwar
;
Jayaswal, Sachin
- In:
European journal of operational research : EJOR
309
(
2023
)
3
,
pp. 977-992
Persistent link: https://www.econbiz.de/10014434991
Saved in:
2327
Einblicke in das Alltagshandeln schreibender Kaufleute
Reinke, Hartmut
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 91-121)
.
2023
Persistent link: https://www.econbiz.de/10014435259
Saved in:
2328
Customized Copy : a study of the relationship between personality and the reception of linguistically tailored advertising
Schirpke, Ann-Kathrin
;
Ahrens, Kornelia
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 357-379)
.
2023
Persistent link: https://www.econbiz.de/10014435298
Saved in:
2329
The effect of relational bonds on e-commerce use, the mediating effect of customers' online trust: evidence from Jordan
Khattab, Shadi A.
;
Al Shaar, Ishaq M.
;
Zaid, Mohammed …
- In:
International journal of business and systems research …
17
(
2023
)
5
,
pp. 483-503
Persistent link: https://www.econbiz.de/10014435569
Saved in:
2330
Effect of big data analytics on performance and consumer loyalty of manufacturing industries : an empirical research
Mishra, Bibhu Prasad
;
Biswal, Bibhuti Bhusan
;
Behera, …
- In:
Journal of industrial integration and management : …
8
(
2023
)
3
,
pp. 341-366
Persistent link: https://www.econbiz.de/10014436094
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