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Search: subject_exact:"Customer orientation"
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Relationship marketing
25,131
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25,111
Consumer behaviour
8,745
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8,739
Customer satisfaction
5,335
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1,205
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Bruhn, Manfred
113
Homburg, Christian
108
Kumar, V.
79
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
51
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Mattila, Anna S.
38
Gil Saura, Irene
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Thaichon, Park
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Prentice, Catherine
31
Svensson, Göran
31
Neslin, Scott A.
30
Reichwald, Ralf
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Sheth, Jagdish N.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Matzler, Kurt
28
Eggert, Andreas
27
Grewal, Dhruv
27
Grönroos, Christian
27
Walsh, Gianfranco
27
Kleinaltenkamp, Michael
26
Quach, Sara
26
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Springer Fachmedien Wiesbaden
60
IGI Global
17
American Marketing Association
10
National Bureau of Economic Research
10
Books on Demand GmbH <Norderstedt>
8
Verlag Dr. Kovač
7
Fördergesellschaft Marketing an der Universität Augsburg
6
Harvard Graduate School of Business Administration
6
Haufe-Lexware GmbH & Co. KG
6
Universität St. Gallen
6
AMACOM
5
Information Resources Management Association
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Springer-Verlag GmbH
5
Universität Mannheim
5
Verlag Franz Vahlen
5
Edward Elgar Publishing
4
Erich-Schmidt-Verlag <Berlin>
4
Fachhochschule Reutlingen / European School of Business
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Technische Universität Dresden
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Wiley-VCH
4
Erasmus Research Institute of Management
3
Eric Cuvillier <Firma>
3
Friedrich-Schiller-Universität Jena
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Institut für Marktorientierte Unternehmensführung Mannheim
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Logos Verlag Berlin
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Nomos Verlagsgesellschaft
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RWTH Aachen
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Shaker Verlag
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USA / General Accounting Office
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3
Arbeitsmarktservice Österreich
2
Bundesverband des Deutschen Textil-Einzelhandels
2
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2
De Gruyter Oldenbourg
2
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Journal of business research : JBR
648
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
281
SpringerLink / Bücher
256
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
187
Journal of the Academy of Marketing Science
171
Journal of strategic marketing
169
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
112
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
104
Cogent business & management
102
Gabler Edition Wissenschaft
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
77
The international review of retail, distribution and consumer research
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
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ECONIS (ZBW)
25,131
Other ZBW resources
308
RePEc
66
EconStor
19
BASE
9
Showing
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2361
An empirical examination of the link between CSR and consumer purchase behaviour
Singh, Anupam
;
Gundala, Raghava Rao
;
Singh, Seema
- In:
International journal of services technology and …
28
(
2023
)
5/6
,
pp. 316-334
Persistent link: https://www.econbiz.de/10014442322
Saved in:
2362
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2363
The nexus among mobile-app quality (M-app-QUAL), brand relationship, brand advocacy, and brand equity in the retail industry
Chowdhury, Fairuz
;
Swaminathan, Srinivasan
- In:
Services marketing quarterly
44
(
2023
)
4
,
pp. 277-308
Persistent link: https://www.econbiz.de/10014418062
Saved in:
2364
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
2365
Information services and omnichannel retailing strategy choices of e-commerce platforms with supplier competition
Hu, Fengying
;
Zhou, Zhenglong
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2647-2689
Persistent link: https://www.econbiz.de/10014418187
Saved in:
2366
The impact of anthropomorphism on customer satisfaction in chatbot commerce : an experimental study in the food sector
Klein, Katharina
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2789-2825
Persistent link: https://www.econbiz.de/10014418214
Saved in:
2367
An empirical study of customer complaints : nature, extent, and strategies for mitigating complaints
Uppal, Rajinder Kumar
;
Singh, Dharminder
- In:
Finance India : the quarterly journal of Indian …
37
(
2023
)
2
,
pp. 359-381
Persistent link: https://www.econbiz.de/10014419232
Saved in:
2368
Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
Saved in:
2369
Antecedents and consequences of brand citizenship behavior in private higher education institutions
Khan, Kamran
;
Hameed, Irfan
;
Hussainy, Syed Karamatullah
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 223-244
Persistent link: https://www.econbiz.de/10014419304
Saved in:
2370
Identification and emotional attachment in higher education : antecedents and consequences
Özer, Mehmet
;
Özer, Alper
;
Koçak, Akın
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 264-288
Persistent link: https://www.econbiz.de/10014419321
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