Nguyen, Van Thanh; Phong, Le Thai; Chi, Nguyen Thi Khanh - In: Consumer Behavior in Tourism and Hospitality 18 (2023) 3, pp. 293-305
Purpose This study aims to investigate the impact of AI chatbots on customer trust in AI chatbots for hotel services. Design/methodology/approach The probability sampling method was employed to develop a research sample. The research uses correlation analysis and structural equation modeling to...