Markets require informed participants to function efficiently. This paper examines the impact of providing targeted information directly to patients on their purchasing-decisions regarding pharmaceutical drugs. We analyze the effect of informational letters sent by a Swiss health insurer to...

The literature on the Indian pharmaceutical industry has examined the importance of product patents and the attempts policy has made to regulate them. However, it has not done the same for the question of brands. Our study addresses this gap. The Tariff Commission Report of 1968, a turning point...

To explain heterogeneous diffusion of generics in OECD countries, we have analyzed genericsdemand as affected by information disparities and quality misperception. A sequential pricecompetition model, with perceived vertical differentiation, allows to re-consider the GenericsCompetition Paradox...