The Global Scenario of Gold Consumption -- Kaleidoscopic View of Indian Gold Jewellery: Tracing the History, Culture and Beauty -- Gold Jewellery Industry in India -- Indian Culture and Consumption of Gold Jewellery -- Challenges Before the Gold Jewellery Industry -- Conclusion.

This paper mainly aims at investigating the mediating effect of organizational citizenship behaviour in the relationship between transformational leadership behaviour and organizational performance as well as the mediating effect of organizational citizenship behaviour in the relationship...

This paper tends to the effect of celebrity support to jewelry advertisements on the conduct of consumers, in particular on Lebanese females. The investigation is drawn closer from the point of view of the customer. It studies celebrity endorsement from pristine idea, speculations, efficiency,...

This paper tends to the effect of celebrity support to jewelry advertisements on the conduct of consumers, in particular on Lebanese females. The investigation is drawn closer from the point of view of the customer. It studies celebrity endorsement from pristine idea, speculations, efficiency,...

No doubt, jewelry and gold take a special place on the world market. The members of ASEAN are starting to be seen as an important competitor on the field of the world market as most of the member countries are in the top 20 of jewelry exporters. This paper gives a brief outlook on the jewelry...

Jewelry is the lovely manifestation of man's imagination and creativity which symbolizes the ethnic culture and heritage of mankind and represents as one of the most invaluable constituents of Intangible Cultural Heritage (ICH). It is one of the effective means of symbolic communications of the...