This paper investigates price-setting for truly homogenous products sold in markets without any formal trade barriers. We use data from IKEA, a furniture company selling identical products in an identical shopping environment in different EU countries. We get four remarkable outcomes: 1) The law...

I estimate the causal effect of increasing displayed product ratings by a half star on Wayfair.com to be a five percent increase in demand for products. This increase is driven by an increase in sales, not a change in price. Products with more ratings or that are sold by lesser known brands see...

This case study examines the governance role played by the Interogo Foundation as the owner of the Inter IKEA Group (the owner and franchisor of the Ikea concept) and its other subsidiaries. The IKEA businesses are the largest home furnishing operation in the world. In total, the various...

According to a study by World Bank, India’s organized furniture industry is expected to grow 20% per annum over the next few years and is projected to cross $32 billion by 2019. Online home décor market in India is projected to grow at a CAGR of 50.42% in revenue and the luxury furniture...