Martins, Patrícia; Jesus, Saúl N. de; Pocinho, Margarida - In: Journal of tourism, sustainability and well-being 11 (2023) 4, pp. 203-217
An emerging field, wellness tourism can reduce stress levels and foster positive emotions, leading to a healthy balance of body, mind, and spirit and satisfying consumer experiences that enhance personal well-being. As a distinct subcategory of health tourism, it is often erroneously...