Wellness tourism has emerged as a thriving sector in Kerala, India, renowned for its Ayurveda treatments, yoga, and holistic well-being offerings. However, a comprehensive framework capturing the key dimensions of wellness tourism experiences remains underexplored. This study aims to validate...

Over the last decades there has been a growing concern about health, mainly from the population of more developed countries. Health and wellness tourism are growing exponentially and show a great potential worldwide, having also become a strategic product in Portuguese tourism. This study...