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Search: subject_exact:"Online community"
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Subject
All
Social Web
20,166
Social web
20,166
Online-Marketing
5,683
Internet marketing
5,626
Consumer behaviour
4,530
Konsumentenverhalten
4,530
Soziales Netzwerk
2,331
Social network
2,219
Viral marketing
2,162
Virales Marketing
2,161
Beziehungsmarketing
1,977
Relationship marketing
1,977
Electronic Commerce
1,796
Brand management
1,742
Markenführung
1,742
E-commerce
1,736
Social media
1,695
social media
1,629
Online retailing
1,400
Online-Handel
1,400
Digitalisierung
1,398
Digitization
1,374
Internet
1,295
Markenimage
970
Brand image
965
Web 2.0 technologies
931
Web 2.0-Technologien
929
Digital platform
849
Digitale Plattform
846
Customer integration
839
Kundenintegration
839
Öffentlichkeitsarbeit
787
Public relations
772
Wissensmanagement
748
Knowledge management
736
Deutschland
699
Germany
684
Marketingmanagement
657
Marketing management
651
Social relations
647
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Online availability
All
Undetermined
8,557
Free
4,457
Type of publication
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Article
14,494
Book / Working Paper
5,797
Journal
6
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All
Article in journal
11,629
Aufsatz in Zeitschrift
11,629
Aufsatz im Buch
2,877
Book section
2,877
Graue Literatur
1,104
Non-commercial literature
1,104
Working Paper
838
Arbeitspapier
836
Hochschulschrift
428
Collection of articles of several authors
419
Sammelwerk
419
Case study
339
Fallstudie
339
Aufsatzsammlung
299
Thesis
230
Conference paper
173
Konferenzbeitrag
173
Ratgeber
119
Guidebook
108
Konferenzschrift
100
Collection of articles written by one author
51
Sammlung
51
Conference proceedings
48
Lehrbuch
44
Dissertation u.a. Prüfungsschriften
31
Textbook
31
Amtsdruckschrift
25
Government document
25
Handbook
24
Handbuch
24
Glossar enthalten
18
Glossary included
18
Forschungsbericht
12
Interview
10
Reprint
9
Amtliche Publikation
8
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7
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7
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7
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English
18,273
German
2,002
French
23
Polish
12
Undetermined
11
Spanish
8
Italian
3
Portuguese
3
Russian
2
Bosnian
1
Swedish
1
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Author
All
Kuchler, Theresa
35
Stroebel, Johannes
35
Dwivedi, Yogesh Kumar
30
Qiu, Liangfei
30
Bailey, Michael
29
Füller, Johann
29
Whinston, Andrew B.
29
Hajli, Nick
26
Law, Chun Hung Roberts
24
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Martínez-López, Francisco J.
22
Ozuem, Wilson
22
Filieri, Raffaele
21
Petrova, Maria
20
Sabatini, Fabio
20
Flavián Blanco, Carlos
19
Harrigan, Paul
19
Kummer, Michael E.
19
Pitt, Leyland F.
19
Rita, Paulo
19
Allcott, Hunt
18
Kreutzer, Ralf T.
18
Leimeister, Jan Marco
18
Agnihotri, Raj
17
Enikolopov, Ruben
17
Gu, Bin
17
Krcmar, Helmut
17
Ruyter, Ko de
17
Vrontis, Demetris
17
Walsh, Gianfranco
17
Wirtz, Bernd W.
17
Dennis, Alan
16
Hinz, Oliver
16
Laurell, Christofer
16
Xie, Tian
16
Asongu, Simplice
15
Bigné Alcañiz, J. Enrique
15
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Institution
All
IGI Global
108
Springer Fachmedien Wiesbaden
73
National Bureau of Economic Research
49
Nomos Verlagsgesellschaft
10
Books on Demand GmbH <Norderstedt>
9
World Bank Group
9
American Marketing Association
8
Verlag Dr. Kovač
8
Friedrich-Schiller-Universität Jena
7
OECD
7
Springer-Verlag GmbH
7
World Bank
7
Edward Elgar Publishing
6
Springer Gabler <Firma>
6
Information Resources Management Association
5
Technische Universität Dresden
5
epubli GmbH
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Springer International Publishing
4
Universität Mannheim
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Chartered Institute of Public Relations
3
De Gruyter Oldenbourg
3
FinanzBuch Verlag
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
3
International Telecommunications Society
3
MITP Verlags-GmbH & Co. KG
3
Organisation for Economic Co-operation and Development
3
Peter Lang GmbH
3
Steria Mummert Consulting AG
3
Weltbank
3
Westfälische Wilhelms-Universität Münster
3
Wiley-VCH
3
BITKOM Servicegesellschaft
2
Bund-Verlag
2
Bundesverband Digitale Wirtschaft
2
Dgroup
2
Droemer Verlag
2
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Published in...
All
Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
213
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
SpringerLink / Bücher
139
Journal of management information systems : JMIS
125
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of advertising : the review of marketing communications
86
Psychology & marketing
85
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Springer eBook Collection
81
Electronic commerce research
80
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
69
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Journal of organizational computing and electronic commerce
57
Journal of advertising research
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
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Source
All
ECONIS (ZBW)
20,194
USB Cologne (EcoSocSci)
85
RePEc
13
EconStor
3
Other ZBW resources
2
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151
TV advertising and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
152
The Content of tweets and the usefulness of YouTube and instagram in corporate communication
Bilinski, Pawel
- In:
The European accounting review
33
(
2024
)
1
,
pp. 279-311
Persistent link: https://www.econbiz.de/10014583999
Saved in:
153
The impact of digitalization on customer knowledge management
Camară, Andreea Bianca
- In:
Management dynamics in the knowledge economy
12
(
2024
)
1/43
,
pp. 21-38
Persistent link: https://www.econbiz.de/10014584021
Saved in:
154
Understanding the formation process of negative customer engagement behaviours : a quantitative and qualitative interpretation
Zang, Luning
;
Liu, Yuying
;
Sun, Xiaojing
;
Wen, Decheng
- In:
Total quality management & business excellence
35
(
2024
)
1/2
,
pp. 170-201
Persistent link: https://www.econbiz.de/10014513347
Saved in:
155
Online community's recognition and continued participation in idea competitions
Hsieh, Kai-Yu
;
Xiao, Ping
;
Contractor, Noshir S.
;
Wang, Li
- In:
Decision sciences
55
(
2024
)
2
,
pp. 176-190
Persistent link: https://www.econbiz.de/10014535753
Saved in:
156
Die Bilanzierungsfähigkeit von Nutzerdaten aus sozialen Netzwerken nach IFRS
Nonnast, Moritz
-
2024
Persistent link: https://www.econbiz.de/10014460354
Saved in:
157
Editorial: digital vulnerability
Dodsworth, T.
;
Riefa, Christine
;
Saintier, Séverine
; …
- In:
Journal of consumer policy : consumer issues in law, …
46
(
2023
)
4
,
pp. 413-417
Persistent link: https://www.econbiz.de/10014452396
Saved in:
158
Reaching voters on social media : planning political advertising on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
159
Social interactions in the metaverse : framework, initial evidence, and research roadmap
Hennig-Thurau, Thorsten
;
Aliman, Dorothea N.
;
Herting, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 889-913
Persistent link: https://www.econbiz.de/10014326665
Saved in:
160
The impact of network coverage on adoption of Fintech platforms and financial inclusion
Mothobi, Onkokame
-
2023
Persistent link: https://www.econbiz.de/10014327084
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