Wahyudi, Septian; Yogia, Moris Adidi; Amrillah, … - In: Scientific papers of the University of Pardubice 31 (2023) 1, pp. 1-12
This study addresses a research gap in the impact of partnerships on marketing performance in B2B digital start-ups in Indonesia. Although partnerships have been extensively studied from an innovation theory perspective, there still needs to be more research on how combining the advantages of...