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Computerspiel
1,471
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Castronova, Edward
20
Ward, Michael R.
14
Storz, Cornelia
10
Sreejesh, S.
9
Claussen, Jörg
8
Kretschmer, Tobias
8
Cox, Joe
7
Engelstätter, Benjamin
7
Reijmersdal, Eva A. van
7
Terlutter, Ralf
7
Vashisht, Devika
7
Wagner, Gert G.
7
Aguzzoni, Luca
6
Argentesi, Elena
6
Bell, Mark W.
6
Buccirossi, Paolo
6
Ciari, Lorenzo
6
Duso, Tomaso
6
Dwivedi, Yogesh Kumar
6
Dwyer, Brendan
6
Harviainen, J. Tuomas
6
Hernandez, Monica D.
6
Kolb, Albert
6
Müller-Lietzkow, Jörg
6
Oechssler, Joerg
6
Pabilonia, Sabrina Wulff
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Pavenkov, Oleg
6
Pelsmacker, Patrick de
6
Rubtcova, Mariia
6
Scholz, Tobias M.
6
Teipen, Christina
6
Waiguny, Martin K. J.
6
Zackariasson, Peter
6
Breuer, Markus
5
Buijzen, Moniek
5
Cauberghe, Verolien
5
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5
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5
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5
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7
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3
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2
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2
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2
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Christian-Albrechts-Universität zu Kiel
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DGT Jahrestagung <19., 2015, Kempten>
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Deutsche Gesellschaft für Tourismuswissenschaft
1
Eric Cuvillier <Firma>
1
Erich-Schmidt-Verlag <Berlin>
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1
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1
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1
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Journal of business research : JBR
28
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
Computer games as educational and management tools : uses and approaches
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
The business of gamification : a critical analysis
12
Journal of sport management : the official journal of the North American Society of Sport Management
11
Transforming gaming and computer simulation technologies across industries
11
Journal of retailing and consumer services
10
Psychology & marketing
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Springer eBook Collection
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of management information systems : JMIS
7
Neo-simulation and gaming toward active learning
7
Research
7
SpringerLink / Bücher
7
Creativity and innovation management
6
Journal of advertising research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of media economics
6
Application of gaming in new media marketing
5
Discussion papers / CEPR
5
ERIM report series research in management
5
Electronic commerce research
5
European Sport management quarterly : ESMQ
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
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ECONIS (ZBW)
1,471
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71
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
72
Generation Z and millennial esports gamers' perceived toxicity risk and game brand loyalty : moderated mediation effects of brand identification, self-efficacy, and support from ga...
Chang, Kun
;
Lee, Hyun-Woo
;
Bennett, Gregg
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
Saved in:
73
Exploring the relationship between YouTube video optimisation practices and video rankings for online marketing : a machine learning approach
Johnson, Marina Evrim
;
Malaga, Ross A.
- In:
Journal of business analytics
7
(
2024
)
2
,
pp. 120-135
Persistent link: https://www.econbiz.de/10014511609
Saved in:
74
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
75
Net Promoter Score and future consumer behavior in the casino gaming industry
Kim, Sanghee
;
Gruca, Thomas S.
- In:
International journal of market research
66
(
2024
)
2/3
,
pp. 345-358
Persistent link: https://www.econbiz.de/10014584490
Saved in:
76
Team identification in Esports : the benefits of localizing an Esports team
Hwang, Yongjin
;
Fisackerly, Wil
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
2
,
pp. 135-149
Persistent link: https://www.econbiz.de/10014635123
Saved in:
77
Sustainable esports entrepreneurs in emerging countries : audacity, resourcefulness, innovation, transmission, and resilience in adversity
Allal-Chérif, Oihab
;
Guaita-Martínez, José Manuel
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014541927
Saved in:
78
The emergence of an entrepreneurial ecosystem : the interplay between early entrepreneurial activity and public policy in the Korean online gaming industry
Casper, Steven
;
Miozzo, Marcela
;
Storz, Cornelia
- In:
Industry and innovation
31
(
2024
)
3
,
pp. 280-310
Persistent link: https://www.econbiz.de/10014554158
Saved in:
79
A narrative review of three streams of avatar marketing with potential, examples, and challenges
Ishigaki, Ryo
;
Leepsa, N. M.
- In:
International journal of innovation and technology …
21
(
2024
)
4
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014576687
Saved in:
80
Sponsored product-based competition and customer engagement : a study of an esports competition in the video game industry
Jo, Wooyong
;
Lewis, Michael
- In:
Production and operations management : the flagship …
33
(
2024
)
3
,
pp. 795-816
Persistent link: https://www.econbiz.de/10014576797
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