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  • Search: subject_exact:"Package design"
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Year of publication
Subject
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Package design 61 Verpackungsgestaltung 55 Verpackung 33 Packaging 27 Verpackungstechnik 23 Consumer behaviour 22 Konsumentenverhalten 22 Produktgestaltung 15 Product design 14 Deutschland 13 Verpackungswirtschaft 13 Packaging industry 11 Brand management 8 Germany 8 Markenführung 8 Verpackungsindustrie 8 package design 8 Theorie 7 Theory 7 USA 7 United States 7 Green packaging 6 Perception 6 Wahrnehmung 6 Zeitschrift 6 Ökologische Verpackung 6 Australia 5 Australien 5 Advertising effects 4 Brand image 4 Design 4 Markenimage 4 Marketing management 4 Marketingmanagement 4 Psychology of advertising 4 Werbepsychologie 4 Werbewirkung 4 Adressbuch 3 Ladengestaltung 3 Lebensmittel 3
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Online availability
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Undetermined 22 Free 3
Type of publication
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Article 45 Book / Working Paper 33 Journal 14
Type of publication (narrower categories)
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Article in journal 29 Aufsatz in Zeitschrift 29 Aufsatz im Buch 12 Book section 12 Case study 6 Fallstudie 6 Collection of articles of several authors 4 Graue Literatur 4 Non-commercial literature 4 Sammelwerk 4 Aufsatzsammlung 3 Hochschulschrift 3 Konferenzschrift 2 Market information 2 Marktinformation 2 Ratgeber 2 Thesis 2 Adressbuch 1 Arbeitspapier 1 Enzyklopädie 1 Fachzeitung 1 Glossar enthalten 1 Glossary included 1 Guidebook 1 Interview 1 Working Paper 1 Wörterbuch 1 research-article 1
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Language
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English 50 German 37 Undetermined 4 Italian 1
Author
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Karmasin, Helene 3 Hawkins, Gay 2 Hellström, Daniel 2 Hennig, Andrea 2 Nilsson, Fredrik 2 Olsson, Annika 2 Orth, Ulrich R. 2 Vaih-Baur, Christina 2 Zhang, Dan 2 Affonso, Felipe M. 1 Ailawadi, Kusum L. 1 Alvarez-Valdes, Ramon 1 Baek, Eunsoo 1 Batagelj, Zenel 1 Bauer, Udo 1 Biffignandi, Silvia 1 Bleisch, Günter 1 Braconnot, Alexandra R. 1 Brandt-Pook, Hans 1 Burton, Scot 1 Carlson, Jay P. 1 Celhay, Franck 1 Charan, Ashok 1 Chiesa, Fabio 1 Cierpiszewski, Ryszard 1 Conner, B. Franklin 1 Cornehl, Michaela 1 Danes, Jeffrey E. 1 Davis, Cassandra 1 De Bondt, Caroline 1 Doganis, Philip 1 Drees, Norbert 1 Fitzsimons, Gavan J. 1 Gabriel, Patrick 1 Gallopel-Morvan, Karine 1 García-Arca, Jesús 1 Georgakarakou, Chrisanthi 1 Geuens, Maggie 1 Gong, Xiushuang 1 Griffin, William Glenn 1
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Institution
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Bund Deutscher Verpackungs-Ingenieure 2 Deutsches Institut für Normung / Normenausschuss Verpackung 2 Haufe-Lexware GmbH & Co. KG 2 American Management Association 1 Eric Cuvillier <Firma> 1 Gesellschaft Fördertechnik, Materialfluss und Logistik 1 Industrie- und Handelskammer <Leipzig> 1 Leipziger Verpackungsseminar <6, 1994, Leipzig> 1 Rationalisierungs-Gemeinschaft Verpackung 1 Seibt-Verlag <München> 1
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Published in...
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Journal of business research : JBR 3 Psychology & marketing 3 Verpackungsmarketing : Fallbeispiele, Trends, Technologien 3 Journal of international consumer marketing 2 Journal of marketing 2 Zeszyty naukowe 2 Aluminium : international journal for industry, research and application 1 Annals of operations research 1 Business logistics management : theory and practice 1 Business logistics management : theory and practices 1 Chemische Industrie : Zeitschrift für die Deutsche Chemiewirtschaft 1 Consumer marketing series 1 Controlling im Handel : innovative Ansätze und Praxisbeispiele 1 Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben 1 Dynamics in logistics : second international conference, LDIC 2009, Bremen, Germany, August 2009 ; proceedings 1 Economia e management 1 Economy and society 1 Edition Horizont 1 Edition Logistik 1 Erfurter Hefte zum angewandten Marketing 1 European journal of marketing : EJM 1 Industrie, Engineering, Effizienz : IEE : Automatisierung. Wissen. auf den Punkt. 1 International journal of advertising : the quarterly review of marketing communications 1 International journal of manufacturing technology and management 1 International journal of technology marketing : IJTMkt 1 Journal of advertising : official publication of the American Academy of Advertising 1 Journal of consumer behaviour 1 Journal of international economic law 1 Journal of marketing communications 1 Journal of marketing theory and practice 1 Journal of marketing theory and practice : JMTP 1 Journal of retailing and consumer services 1 Logistics operations and management : concepts and models 1 Logistik für die Praxis 1 Marketing Science 1 Marketing theory 1 Marketing working papers 1 Materialien und Forschungsberichte aus dem Institut für Wirtschaftsgeographie der Universität München 1 Neue Verpackung : das Entscheidermagazin für Verpackungsprozesse ; offizielles Organ: Deutsches Verpackungsmuseum ... 1 OR spectrum : quantitative approaches in management 1
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Source
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ECONIS (ZBW) 76 USB Cologne (EcoSocSci) 14 RePEc 1 Other ZBW resources 1
Showing 1 - 10 of 92
Cover Image
Do stories (always) make food products taste better? : the boundary effects of matching package type and product dimension
Jaud, David A.; Braconnot, Alexandra R.; Lunardo, Renaud - In: Journal of consumer behaviour 22 (2023) 5, pp. 1224-1236
Persistent link: https://www.econbiz.de/10014368255
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Product, advertising, biometrics, price and promotion
Charan, Ashok - 2024
"As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and...
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Persistent link: https://www.econbiz.de/10014315994
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«Green Packaging» : Good Practices zur Auswahl ökologisch nachhaltiger Industrieverpackungen
Kerl, Herrmann-Johannes; Stölzle, Wolfgang - 2023 - 1. Auflage
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Persistent link: https://www.econbiz.de/10013489475
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Verpackung ist Verführung : Die Entschlüsselung des Packungscodes
Karmasin, Helene - 2023 - 2. Auflage
Kund:innen kaufen Packungen, nicht Produkte. Packungen sollen die Attraktivität von Produkten steigern, den rationalen und emotionalen Nutzen signalisieren und zum Kauf verführen. Entdecken Sie in diesem Buch die Möglichkeiten der verschiedenen Verpackungscodes und nutzen Sie deren Potenzial....
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Persistent link: https://www.econbiz.de/10014318485
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Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.; Janiszewski, Chris A. - In: Journal of marketing 87 (2023) 5, pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
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Visual complexity = hedonic? : effects of visually complex packages on consumer perceptions and evaluations of products
Baek, Eunsoo; Huang, Zhihong; Lee, Seojin Stacey - In: Journal of retailing and consumer services 74 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014364483
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Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan; Jiang, Jing; Gong, Xiushuang; Wang, Jie - In: Journal of business research : JBR 166 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
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Avoiding through glossiness and approaching through matte : the effect of visual finish on perceived product effectiveness
Huang, Yunhui; Song, Wenjing; Yang, Lu - In: Psychology & marketing 40 (2023) 2, pp. 262-273
Persistent link: https://www.econbiz.de/10014290533
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Verpackung ist Verführung : die Entschlüsselung des Packungscodes
Karmasin, Helene - 2023 - 2. Auflage
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Persistent link: https://www.econbiz.de/10013482609
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Brand imitation strategy, package design and consumer response : what does it take to make a difference?
Qiao, Fei; Griffin, William Glenn - In: The journal of product & brand management 31 (2022) 2, pp. 177-188
Persistent link: https://www.econbiz.de/10013164300
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