Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and determine which type of masculinity and which masculinity characteristics consumers favour in a masculine character or the advertising message centred around masculinity. This can...

Purpose - The aim of the paper is to determine the perception of extended warranty when communicated by retailer during the sales promotion of durable products (e.g. refrigerators). We consider perception as five signals or conceptual dimensions in retail context. The research question is: What...

The research aims to identify individual value-creation indicators, which are provided to suppliers, and their significance in building and maintaining sustainable, long-lasting mutual relationships between enterprises and their suppliers. The enterprises (in the position of suppliers) assigned...

This paper examines the puzzle of why economic inequality has not resulted in political countermeasures to mitigate it, and proposes that the reason is due to misperceptions of economic inequality caused by segregation in social networks. We model taxation and voting behavior with an exponential...

In this paper, we present a new indicator to measure the media coverage of inflation. Our Inflation Perception Indicator (IPI) for Germany is based on a corpus of three million articles published by broadsheet newspapers between January 2001 and November 2022. It is designed to detect thematic...

The study aimed to analyze the perceptions of FinTech in the Middle East region, specifically its usage, and performance. To attain this objective, a strategy employed on surveys as the primary data acquisition method was implemented. The survey was conducted between November 2021 and February...

We propose that false beliefs about the own current economic status are an important factor for explaining populist attitudes. Along with the subjects' receptiveness to right-wing populism, we elicit their perceived relative income positions in a representative survey of German households. We...