Gaura, Kudzaishe Charlotte; Manyanga, Wilbert; … - In: Journal of marketing and consumer behaviour in emerging … (2021) 2/13, pp. 22-36
The aim of this study was to establish the effect of corporate social responsibility (donations, sponsorship and community involvement) on brand awareness within the insurance sector in Zimbabwe. Data was gathered from 350 insurance customers using a structured questionnaire with Likert-type...