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Search: subject_exact:"Sponsorship"
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Subject
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Sponsorship
1,836
Sponsoring
1,765
Sports marketing
441
Sportmarketing
434
Deutschland
371
Sport
360
Germany
355
Sports
339
Consumer behaviour
311
Konsumentenverhalten
297
Professional sports
227
Profisport
227
Sportveranstaltung
222
Sport event
221
Werbewirkung
207
Advertising effects
206
Fußball
206
Football
204
Brand management
192
Markenführung
186
sponsorship
182
Brand image
170
Markenimage
165
Marketing management
154
Marketingmanagement
153
Öffentlichkeitsarbeit
128
Public relations
124
USA
112
Corporate Social Responsibility
110
Advertising
108
Corporate social responsibility
107
United States
105
Marketing
97
Werbung
96
Internet marketing
91
Online-Marketing
91
Theorie
79
Theory
79
Sportorganisation
78
Sport organization
77
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644
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226
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Article
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2
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research-article
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case-report
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miscellaneous
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Russian
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3
Spanish
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Hungarian
1
Norwegian
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Author
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Bruhn, Manfred
39
Cornwell, T. Bettina
33
Jensen, Jonathan A.
27
Hermanns, Arnold
24
Nufer, Gerd
23
Woisetschläger, David
20
Mazodier, Marc
18
Breuer, Christoph
15
Cobbs, Joe
15
O'Reilly, Norm
15
Scheinbaum, Angeline Close
15
Carrillat, François A.
14
Grohs, Reinhard
14
Lacey, Russell
13
Quester, Pascale
13
Koronios, Konstantinos
12
Marwitz, Christian
11
Backhaus, Christof
9
Biscaia, Rui
9
Bühler, André W.
9
Dietl, Helmut
9
Meenaghan, John A.
9
Plewa, Carolin
9
Rumpf, Christopher
9
Astous, Alain d'
8
Cobbs, Joe B.
8
Schnittka, Oliver
8
Spais, George S.
8
Ahlert, Dieter
7
Bagusat, Ariane
7
Bouchet, Adrien
7
Dalakas, Vassilis
7
Fleck-Dousteyssier, Nathalie
7
Glogger, Anton
7
Johnston, Margaret A.
7
Ko, Yong Jae
7
Kwak, Dae Hee
7
Nadeau, John
7
Olson, Erik L.
7
Prendergast, Gerard P.
7
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Springer Fachmedien Wiesbaden
9
National Bureau of Economic Research
5
Université Paris-Dauphine (Paris IX)
4
Causales GmbH
3
Fachhochschule Reutlingen / European School of Business
3
Université Paris-Dauphine
3
Athens Institute for Education and Research
2
BDW, Deutscher Kommunikationsverband
2
Ebs European Business School
2
Friedrich-Schiller-Universität Jena
2
Institut für Strategie und Unternehmensökonomik (ISU), Wirtschaftswissenschaftliche Fakutät
2
International School for Social and Business Studies, Celje, Slovenia
2
Kulturstiftung Haus Europa
2
Stifterverband für die Deutsche Wissenschaft
2
Technische Universität Braunschweig
2
University of Queensland / Department of Economics
2
Arbeitskreis Sportökonomie
1
Art Frankfurt <7, 1995, Frankfurt am Main>
1
Atzelsberger Gespräche <1998, Atzelsberg>
1
Augsburger Marketingtag <12, 1987, Augsburg>
1
August Vermeylenfonds
1
Bildungswissenschaftliche Hochschule Flensburg
1
Bundesinstitut für Sportwissenschaft
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
COGNOS-Institut Prof. Dr. Dreyer <Braunschweig>
1
Center for Corporate Citizenship <Eichstätt>
1
Center of Market Oriented Product and Production Management
1
Centre de Droit et d'Economie du Sport
1
Chambre de commerce et d'industrie de Paris
1
Confederation of British Industry
1
Confederazione generale dell'industria italiana
1
Conference on Urban Public Expenditures <2, 1964, New York, NY>
1
Department of Economics, Auburn University
1
Deutsche Gesellschaft für Hämatologie und Medizinische Onkologie
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Kommunikationsverband
1
Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
Deutschland / Bundeswehr / Universität München / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbes. Öffentliche Verwaltungen und Öffentliche Unternehmen
1
Dubrovnik Economic Conference <9, 2003, Dubrovnik>
1
Economist Intelligence Unit <London>
1
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Published in...
All
International journal of sports marketing & sponsorship
54
International Journal of Sports Marketing and Sponsorship
53
Journal of sport management : the official journal of the North American Society of Sport Management
48
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
International journal of sport management and marketing : IJSMM
42
Journal of business research : JBR
39
European Journal of Marketing
36
European Sport management quarterly : ESMQ
26
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Sport management review
24
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Psychology & marketing
20
SpringerLink / Bücher
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
Journal of advertising research
19
International journal of advertising : the review of marketing communications
15
Journal of promotion management : JPM
15
Journal of advertising : official publication of the American Academy of Advertising
13
Sport, Business and Management: An International Journal
13
International journal of sport finance
10
Research
10
Springer eBook Collection
10
Strategic Direction
10
The journal of business & industrial marketing
10
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
8
Journal of Business & Industrial Marketing
8
Journal of strategic marketing
8
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
8
Corporate Communications: An International Journal
7
Europäische Hochschulschriften / 5
7
Gabler Edition Wissenschaft
7
Journal of Product & Brand Management
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Marketing Intelligence & Planning
7
Journal of Services Marketing
6
Journal of the Academy of Marketing Science
6
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Source
All
ECONIS (ZBW)
1,684
Other ZBW resources
194
USB Cologne (EcoSocSci)
95
RePEc
59
BASE
8
EconStor
4
Showing
91
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91
Sponsoring esports to improve brand image
Freitas, Bruno Duarte Abreu
;
Contreras-Espinosa, Ruth Sofia
- In:
Scientific Annals of Economics and Business
67
(
2020
)
4
,
pp. 495-515
Persistent link: https://www.econbiz.de/10012668053
Saved in:
92
Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
Saved in:
93
Corruption and sponsor value : an event study analysis
Chakravarti, Pritha
;
Boronczyk, Felix
- In:
International journal of sport finance
16
(
2021
)
1
,
pp. 44-56
Persistent link: https://www.econbiz.de/10012508275
Saved in:
94
Tendencies and prospects of public-private partnership development in the field of physical culture and sport
Akhmetshina, E. R.
;
Ignatjeva, O. A.
;
Ablaev, I. M.
- In:
European research studies
20
(
2017
)
2A
,
pp. 422-430
Persistent link: https://www.econbiz.de/10012217117
Saved in:
95
Which decision-making stages matter more? : influencer's perceived credibility, sponsorship and moderating role of trust
Crnjak-Karanović, Bilijana
;
Milakovic, Ivana Kursan
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 649-668
Persistent link: https://www.econbiz.de/10014507514
Saved in:
96
Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
Saved in:
97
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
98
Sponsorship and the resource-based view of the firm : effects on the acquisition of resources, demand, the recruitment of human capital, and organizational performance
Jensen, Jonathan A.
;
Wakefield, Lane
;
Walkup, Brian
- In:
Journal of sport management : the official journal of …
37
(
2023
)
2
,
pp. 73-87
Persistent link: https://www.econbiz.de/10014246171
Saved in:
99
Moral judgements of junior sports sponsorships : an emerging mediator of sponsor goodwill
Vance, Lenny
;
Raciti, Maria M.
;
Lawley, Meredith
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 142-151
Persistent link: https://www.econbiz.de/10014252815
Saved in:
100
Government sponsorship and innovation : the Gazelle Plan in China's Zhongguancun Science Park
Zhang, Chao
;
Guan, Jiancheng
- In:
R & D management
53
(
2023
)
2
,
pp. 197-223
Persistent link: https://www.econbiz.de/10014252928
Saved in:
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