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Search: subject_exact:"Sports marketing"
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Sports marketing
2,069
Sportmarketing
2,030
Professional sports
1,006
Profisport
1,006
Sport
885
Sports
841
Consumer behaviour
699
Konsumentenverhalten
695
Football
498
Fußball
496
Sportveranstaltung
469
Sportorganisation
462
Sport organization
461
Sport event
460
Sponsorship
442
Sponsoring
434
Brand management
332
Markenführung
330
Markenimage
246
Brand image
245
Sports economics
196
Sportökonomik
196
Beziehungsmarketing
189
Relationship marketing
189
USA
167
Sportpolitik
166
Sport policy
165
United States
162
Deutschland
154
Germany
154
Werbewirkung
144
Advertising effects
143
Management
139
Social Web
126
Social web
126
Athletes
120
Sportler
120
Welt
113
World
113
Arbeitsgruppe
108
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220
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Nufer, Gerd
47
Bühler, André W.
27
Funk, Daniel C.
24
Kunkel, Thilo
22
Desbordes, Michel
21
Ko, Yong Jae
21
Biscaia, Rui
19
McDonald, Heath
18
Zhang, James J.
18
Breuer, Christoph
17
Cornwell, T. Bettina
17
Heere, Bob
16
O'Reilly, Norm
16
Pedersen, Paul M.
16
Drayer, Joris
15
Dwyer, Brendan
15
James, Jeffrey D.
15
Jensen, Jonathan A.
15
Kwak, Dae Hee
15
Ratten, Vanessa
15
Chadwick, Simon
14
Greenwell, T. Christopher
14
Kim, Yu Kyoum
14
Uhrich, Sebastian
14
Doyle, Jason P.
13
Shapiro, Stephen L.
13
Byon, Kevin K.
12
Bühler, André
12
Inoue, Yuhei
12
Woratschek, Herbert
12
Ballouli, Khalid
11
Cobbs, Joe
11
Koronios, Konstantinos
11
Séguin, Benoit
11
Yoshida, Masayuki
11
Andreff, Wladimir
10
Bennett, Gregg
10
Chanavat, Nicolas
10
Dickson, Geoff
10
Filo, Kevin
10
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Edward Elgar Publishing
4
Fachhochschule Reutlingen / European School of Business
4
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
3
Athens Institute for Education and Research
2
Erich-Schmidt-Verlag <Berlin>
2
IGI Global
2
Sport Marketing Association
2
Center for Economic Research <Tilburg>
1
Centre Européen de Recherche en Économie Financière et en Gestion des Entreprises (CEREFIGE), Unité de Formation et de Recherche Droit, Sciences Économiques et Gestion
1
DRT International <New York, NY>
1
Deutscher Sportökonomie-Kongress <4, 2004, Köln>
1
Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
Deutscher Sportökonomie-Kongress <7, 2010, Köln>
1
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
1
Georg-August-Universität Göttingen / Sozialwissenschaftliche Fakultät
1
Heidelberger Sportbusiness-Forum <3, 1999, Heidelberg>
1
Heidelberger Sportbusiness-Forum <5, 2001, Weinheim>
1
Heidelberger Sportbusiness-Forum <8, 2004, Heidelberg>
1
Institut für Automobilwirtschaft und Industrielle Produktion
1
Johannes Gutenberg-Universität Mainz / Forschungsinstitut für Wirtschaftspolitik
1
Library of Congress
1
Library of Congress / Cataloging Policy and Support Office / Collections Service
1
Library of Congress / Office for Subject Cataloging Policy / Collections Services
1
Library of Congress / Subject Cataloging Division
1
Monopolkommission
1
NMP-Verlag
1
National Bureau of Economic Research
1
Niederer, Kraft & Frey <Zürich>
1
Nomos Verlagsgesellschaft
1
Palgrave Macmillan <Firma>
1
Peter Lang GmbH
1
Philipps-Universität Marburg
1
Sportbusiness-Forum <1, 1997, Heidelberg>
1
Springer Fachmedien Wiesbaden
1
Springer-Verlag GmbH
1
Universität St. Gallen / Forschungsinstitut für Empirische Ökonomie und Wirtschaftspolitik
1
Verlag Franz Vahlen
1
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International journal of sport management and marketing : IJSMM
158
Sport marketing quarterly : preferred journal of the Sport Marketing Association
151
International journal of sports marketing & sponsorship
129
Journal of sport management : the official journal of the North American Society of Sport Management
128
Sport management review
114
European Sport management quarterly : ESMQ
111
Journal of business research : JBR
37
International Journal of Sports Marketing and Sponsorship
35
Sport, Business and Management : an international journal ; SBM
24
Journal of sports economics
23
International journal of sport finance
20
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Journal of strategic marketing
16
Sport marketing in a global environment : strategic perspectives
13
SpringerLink / Bücher
13
European journal of marketing : EJM
12
International sports marketing : principles and perspectives
12
Strategies in sports marketing : technologies and emerging trends
12
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
The journal of business & industrial marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
Asia Pacific journal of marketing and logistics
9
Journal of promotion management : JPM
9
Routledge international handbooks
9
Sportmanagement : SPM
9
European journal of operational research : EJOR
8
The journal of brand management : an international journal
8
The marketing review
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing communications
7
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
7
European journal of international management : EJIM
6
Journal of advertising research
6
Journal of marketing management : MM
6
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
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Source
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ECONIS (ZBW)
2,039
Other ZBW resources
51
RePEc
16
USB Cologne (EcoSocSci)
3
BASE
2
EconStor
1
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1571
The political economy of world heavyweight boxing during the Great Depression
Roşca, Vlad
- In:
Theoretical and applied economics : GAER review
19
(
2012
)
1
,
pp. 127-142
Persistent link: https://www.econbiz.de/10009675099
Saved in:
1572
CBS promotion of future programming during the 2011 NCAA Tournament
Fortunato, John A.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 474-488
Persistent link: https://www.econbiz.de/10009678850
Saved in:
1573
How does advertising through sport work? : evidence from college students in Singapore
Pyun, Do Young
;
Kwon, Hyungil H.
;
Chon, Tae Jun
;
Han, …
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
1
,
pp. 43-63
Persistent link: https://www.econbiz.de/10009514809
Saved in:
1574
Fan identification, Schadenfreude toward hated rivals, and the mediating effects of Importance of Winning Index (IWIN)
Dalakas, Vassilis
;
Melancon, Joanna Phillips
- In:
The journal of services marketing
26
(
2012
)
1
,
pp. 51-59
Persistent link: https://www.econbiz.de/10009519753
Saved in:
1575
Kundenbindung im Zuschauersport : eine Untersuchung am Beispiel der Fußball-Bundesliga
Berlin, Alexander
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009563031
Saved in:
1576
Investigating the role of corporate credibility in corporate social marketing : a case study of environmental initiatives by professional sport organizations
Inoue, Yuhei
;
Kent, Aubrey
- In:
Sport management review
15
(
2012
)
3
,
pp. 330-344
Persistent link: https://www.econbiz.de/10009564436
Saved in:
1577
Identitätsbasierte Markenführung professioneller Sportvereine : eine empirische Untersuchung zur Ermittlung verhaltensrelevanter Markennutzung und der Relevanz der Markenpersönlich...
Schade, Michael
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009383818
Saved in:
1578
Physical and social atmospheric effects in hedonic service consumption : customers' roles at sporting events
Uhrich, Sebastian
;
Benkenstein, Martin
- In:
The service industries journal
32
(
2012
)
11
,
pp. 1741-1757
Persistent link: https://www.econbiz.de/10009581536
Saved in:
1579
Developing a scale for measuring the personality of sport teams
Tsiotsou, Rodoula
- In:
The journal of services marketing
26
(
2012
)
4
,
pp. 238-252
Persistent link: https://www.econbiz.de/10009581950
Saved in:
1580
Benefits of Sport Teams-Modell (BoST-Modell) : eine empirische Analyse verhaltensrelevanter Markennutzen professioneller Sportvereine
Burmann, Christoph
;
Schade, Michael
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
4
,
pp. 316-335
Persistent link: https://www.econbiz.de/10009680799
Saved in:
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