Szolnoki, Gergely; Taits, Dimitri; Nagel, Moritz; … - In: International Journal of Wine Business Research 26 (2014) 2, pp. 80-96
Purpose – This paper aims to conduct two studies to investigate the use of social media tools by wineries in Germany and assess the impact of Facebook membership on customers by comparing them with customers who were not members. Today, a vast number of books and studies are being published...