//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Virales Marketing"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Virales Marketing
4,772
Viral marketing
4,760
Konsumentenverhalten
2,661
Consumer behaviour
2,660
Social Web
2,164
Social web
2,163
Online-Marketing
1,715
Internet marketing
1,707
Online-Handel
865
Online retailing
864
Beziehungsmarketing
661
Relationship marketing
659
Kundenzufriedenheit
582
Customer satisfaction
581
Electronic Commerce
469
E-commerce
460
Brand image
413
Markenimage
413
Brand management
404
Markenführung
404
Dienstleistungsqualität
368
Service quality
368
Personalization
269
Personalisierung
267
Advertising effects
259
Werbewirkung
259
Soziales Netzwerk
256
Confidence
247
Social network
246
Vertrauen
246
social media
245
Social media
225
Hotel industry
223
Hotellerie
223
Emotion
213
Data Mining
212
Data mining
212
Internet
212
eWOM
209
word of mouth
204
more ...
less ...
Online availability
All
Undetermined
2,420
Free
803
Type of publication
All
Article
3,932
Book / Working Paper
863
Type of publication (narrower categories)
All
Article in journal
3,617
Aufsatz in Zeitschrift
3,617
Aufsatz im Buch
319
Book section
319
Graue Literatur
163
Non-commercial literature
163
Working Paper
133
Arbeitspapier
128
Hochschulschrift
89
Thesis
58
Collection of articles of several authors
37
Sammelwerk
37
Case study
32
Fallstudie
32
Ratgeber
31
Conference paper
29
Konferenzbeitrag
29
Guidebook
28
Konferenzschrift
18
Aufsatzsammlung
17
Collection of articles written by one author
11
Sammlung
11
Conference proceedings
7
Amtsdruckschrift
3
Government document
3
Interview
2
Lehrbuch
2
Textbook
2
Accompanied by computer file
1
Elektronischer Datenträger als Beilage
1
Mikroform
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
4,560
German
236
Undetermined
2
French
1
Italian
1
Swedish
1
Author
All
Law, Chun Hung Roberts
18
Berger, Jonah
16
Filieri, Raffaele
16
Loureiro, Sandra Maria Correia
14
Mariani, Marcello M.
12
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
East, Robert
11
Law, Rob
11
Liu, Yong
11
Balaji, M. S.
10
Bilgihan, Anil
10
Duan, Wenjing
10
Kim, Jong Min
10
Li, Hengyun
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Jayawardhena, Chanaka
9
Karjaluoto, Heikki
9
Pavlou, Paul A.
9
Peres, Renana
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Stephen, Andrew T.
9
Usman, Osly
9
Verlegh, Peeter
9
Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
Chu, Shu-Chuan
8
Fan, Weiguo
8
Godes, David
8
Gopinath, Shyam
8
Groeger, Lars
8
Gu, Bin
8
Hu, Nan
8
more ...
less ...
Institution
All
Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
9
National Bureau of Economic Research
7
Fachhochschule Reutlingen / European School of Business
2
Friedrich-Schiller-Universität Jena
2
IGI Global
2
Nomos Verlagsgesellschaft
2
Technische Universität Dresden
2
Universität Mannheim
2
Academy of Marketing
1
Berliner Wissenschafts-Verlag
1
BusinessVillage GmbH
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Frankfurt School Verlag GmbH
1
Haufe-Lexware GmbH & Co. KG
1
Information Resources Management Association
1
Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
1
National Health Commission Office
1
OECD
1
Springer International Publishing
1
Tagung Plattformen - Geschäftsmodelle und Verträge <2017, Bayreuth>
1
Thai Health Promotion Foundation
1
Universität Bayreuth
1
Universität Bremen
1
Universität Rostock / Wirtschafts- und Sozialwissenschaftliche Fakultät
1
Verbraucherpolitik von unten <Veranstaltung> <2019, Berlin>
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Electronic commerce research
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of management information systems : JMIS
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
SpringerLink / Bücher
30
Cogent business & management
29
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
more ...
less ...
Source
All
ECONIS (ZBW)
4,775
USB Cologne (EcoSocSci)
13
EconStor
5
BASE
1
OLC EcoSci
1
Showing
4,791
-
4,795
of
4,795
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
4791
Long-run price equilibrium with word-of-mouth consumer communication
Strand, Jon
-
1987
Persistent link: https://www.econbiz.de/10000759366
Saved in:
4792
Equilibrium quality distributions in markets for experience goods with word-of-mouth reputations
Strand, Jon
-
1985
Persistent link: https://www.econbiz.de/10003630465
Saved in:
4793
Long-run competitive price equilibria with incomplete word-of-mouth consumer information
Strand, Jon
-
1985
Persistent link: https://www.econbiz.de/10003630496
Saved in:
4794
Equilibrium wage distributions with word-of-mouth worker communication
Strand, Jon
-
1984
Persistent link: https://www.econbiz.de/10003630415
Saved in:
4795
World words : recommended pronounciations
Greet, William Cabell
-
1944
-
3. printing
Persistent link: https://www.econbiz.de/10011415079
Saved in:
First
Prev
471
472
473
474
475
476
477
478
479
480
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->