Fitriani, Novi; Doddy Setiawan; Aryani, Y. Anni; … - In: Journal of open innovation : technology, market, and … 9 (2023) 4, pp. 1-11
Technological innovation can help a business gain maximum profits. Previous studies have proven that social media is vital for improving performance, but research gaps remain. This research aims to examine the influence of social media on enhancing performance and analyze the moderating role of...