Bouncken, Ricarda B.; Ratzmann, Martin; Covin, Jeffrey G. - In: Small Business Economics 61 (2023) 3, pp. 1231-1251
Abstract Supplier firms, especially the more resource constraint SMEs, form alliances for product innovation. Supplier firms can try to push in creative inputs while needing to align them with the overall solution of the buyer. Our study zooms in on this push and alignment balancing act. Our...