Gupta, Vikas; Sharma, Savita; Sinha, Sunil Kumar - In: Worldwide Hospitality and Tourism Themes 15 (2023) 3, pp. 269-278
Purpose This study seeks to determine the effect of sustainable practices on willingness to pay a price premium (WTPP) in the hotels and resorts in the Fiji islands. It will also assess how implementing these sustainable practices influences guest re-visit intentions. Design/methodology/approach...