Fernandes, Smirna Marques Felinto da Silveira; Aires, … - In: Journal of open innovation : technology, market, and … 9 (2023) 1, pp. 1-9
McGrath introduced a new strategic perspective based on the concept of transient competitive advantage by taking into consideration that changes are intrinsic features of nowadays economy. Her concept differs from traditional strategic ones, which are based on market's stability and inertia....