Zavyalova, Elena; Krykanov, Dmitry; Patrunina, Kseniia - 2022
The article studies the phenomenon of Taobao villages in China and its effect on sustainable development in rural area. A Taobao village is a locality (mostly a village) where more than 10% of households run an online shop, and rural e-commerce generates more than 10 million RMB per annum. The...