Sungnoi, Pattareya; Soonthonsmai, Vuttichat - In: Cogent business & management 11 (2024) 1, pp. 1-22
This research study highlighted the factors that influence the brand equity strategy of halal food products. In this study, the researchers have chosen to address the gap in the literature pertaining to non-majority Muslim country. The study aimed to identify the influence of consumer behavior,...