Ledesma-Chaves, Pablo; Gil-Cordero, Eloy; Navarro … - In: Journal of innovation & knowledge : JIK 9 (2024) 3, pp. 1-14
The last decade has seen major transformations in the tourism sector, influenced by changes in consumer behaviour and the integration of technology. The Metaverse has emerged as a transformative force but with certain limitations. In this sense, the literature highlights the need to address...