Laradi, Sofiane; Benziane, Roucham; Lefilef, Abdelhak; … - In: Scientific papers of the University of Pardubice 31 (2023) 1, pp. 1-14
This research investigates the factors influencing the adoption of mobile banking services in the Arab region, focusing mainly on a case study from Algeria. A conceptual model integrating the Technology Acceptance Model (TAM), Diffusion of Innovations (DOI), and Trust Theory is proposed to gain...