We provide evidence on the match between firms, managers and incentives using a new survey designed for this purpose … managers are heterogeneous. Following the sources of heterogeneity observed in the data, we assume that firms differ by … than non-family firms. Managers differ in their degree of risk aversion and talent. The entry of firms and managers, the …

should err in favour of the arrangement that is less favourable to managers. Such an approach, we show, would make it most …