Experimental evidence reveals that there is a strong willingness to trust and to act in bothpositively and negatively reciprocal ways. So far it is rarely analyzed whether these variablesof social cognition influence everyday decision making behavior. We focus on entrepreneurswho are permanently...

Experimental evidence reveals that there is a strong willingness to trust and to act in both positively and negatively reciprocal ways. So far it is rarely analyzed whether these variables of social cognition influence everyday decision making behavior. We focus on entrepreneurs who are...