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trial-and-error and learning by consuming. The key question that is addressed is: how do consumers deal with innovation? By … bringing together a number of threads within the innovation literature my claim is that consumers, akin to firms, follow …
Persistent link: https://www.econbiz.de/10005118834
trial-and-error and learning by consuming. The key question that is addressed is: how do consumers deal with innovation? By … bringing together a number of threads within the innovation literature my claim is that consumers, akin to firms, follow …
Persistent link: https://www.econbiz.de/10005134450