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The aim of this paper is to explain successful product and service innovation by spin-offs from public research centres … and to investigate how innovativeness, stage of development, market knowledge and parent support influence the market … the spin-off idea on innovation success. As settled by the resource based view of the firm the technological base is a …
Persistent link: https://www.econbiz.de/10005739712
service innovation by spin-offs. Furthermore, the study confirms the generally positive relationship between innovation speed …
Persistent link: https://www.econbiz.de/10005785952
The main research streams, which focus on signals, signalling theory and cue utilization theory stress the importance of a producers´ credibility or reputation as an important factor that determines a signals´ potential to reduce customers´ risks and to motivate customers to adopt a...
Persistent link: https://www.econbiz.de/10005786018