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The main research streams, which focus on signals, signalling theory and cue utilization theory stress the importance of a producers´ credibility or reputation as an important factor that determines a signals´ potential to reduce customers´ risks and to motivate customers to adopt a...
Persistent link: https://www.econbiz.de/10005786018
ensuing innovation race, firms interact through information spillovers resulting from the imperfect appropriability of … behavioural regularities of agents who are engaged in innovation activities. As a key element we test to what extend relative … economic performance exercises a stimulating effect on the implementation of innovation and imitation strategies. …
Persistent link: https://www.econbiz.de/10005105649
For given product specifications by two competing firms the demand levels are determined by a randomly generated ideal composition of aspects. Firms can vary some or all aspects of these products, based on information about own (and other's) previous demand. Although the product space is much...
Persistent link: https://www.econbiz.de/10005739730