trial-and-error and learning by consuming. The key question that is addressed is: how do consumers deal with innovation? By … bringing together a number of threads within the innovation literature my claim is that consumers, akin to firms, follow …

The objective of this paper is to propose a multidisciplinary approach for the analysis of demand and innovation. It … of banking service innovation in the UK is presented as an illustrative example of the outlined dynamics. …

trial-and-error and learning by consuming. The key question that is addressed is: how do consumers deal with innovation? By … bringing together a number of threads within the innovation literature my claim is that consumers, akin to firms, follow …